How the Cookie Crumbls

Crumbl Cookies has become a viral sensation over the past few months; so many people go each week to try all the different flavors. Keep reading to discover why I think you should definitely check this place out.


The cookies from Crumbl come in this well-known pink box Aug. 30. Due to the cookies’ popularity on social media, people have labeled the box iconic. photo by Lily Sage

by Lily Sage, Opinion Editor

      I just want to preface this article by saying that I believe myself to be a baked goods connoisseur. I love all types of desserts and snacks, but I especially love cookies. If you’re on the same side of TikTok as me, then you have seen maybe over 1,000 videos talking about a newer brand of cookies called Crumbl Cookies. 

     While I don’t remember the first time a Crumbl  video came across my TikTok for you page, the one thing always on my mind was “what was so special about these cookies?” Places like Insomnia Cookies had been doing the same thing for many years before them; however, unlike other bakeries, Crumbl changes their menu every week. Their chocolate chip cookie and frosted sugar cookie stay on the menu each week, but the other four are constantly changing. I think this is why Crumbl has stood out more from the other cookie companies. After seeing maybe the 200th TikTok video about Crumbl, I decided to give them a chance. 

     I remember the day very clearly; it was March 13 in Nashville when I was first introduced to the world of Crumbl Cookies. The cookies were all so delicious and aesthetic, and I knew I would never forget my first experience with these cookies, mainly because it has led me down a road of spending so much money there almost every week. 

     If you are wondering if you should try Crumbl Cookies, I would definitely recommend you go. Even if it’s just for the experience, it is so worth it. Many people say these cookies are overrated, but I disagree. Sure they don’t always have a great week of flavors, but they make up for it with the overall atmosphere of the brand as well as during the good weeks. My trip on Aug. 30 was definitely a good week. If you would like to see my thoughts on those cookies, continue reading on Dart News Online. 

     The week of Aug. 30 consisted of  Cookie Dough, Oatmeal, Galaxy Brownie and Caramel Pumpkin cookies. Seriously, look at that line up! The one I was most excited about trying was the Cookie Dough because I thought that was such an interesting idea for a cookie. So let’s start there!I would give the Cookie Dough Cookie a 9/10. This was the best cookie of this week’s line up. It’s a brown sugar cookie, with an ice cream inspired cookie dough buttercream with chunks of cookie dough pieces on top. The texture was soft and chewy and the frosting was something you could pull out of my dreams. My reasoning behind deducting a point was because there wasn’t much of this “cookie dough” flavor. The actual cookie dough pieces on top were the only thing that actually tasted like cookie dough; it mainly tasted like a cake batter cookie, which is still fine by me, but they should have found a better way to incorporate the cookie dough flavor. 

     The runner-up for me was the Caramel Pumpkin at a 8.5/10. This is such a good cookie to kick off autumn and get people into the fall spirit. This is a soft pumpkin cookie topped with a caramel cream cheese frosting swirl and sprinkled with pumpkin pie spice. I’ve said it before, and I’ll say it again, Crumbl’s cream cheese frosting cannot be beat. It’s the perfect combination of sweet and tangy, yet not too rich, and that pumpkin pie spice on top was the perfect touch. The pumpkin flavor was definitely there, but it completely overpowered the caramel — I think it would have been better if they just made this a pumpkin cheesecake cookie because that was basically all it was. Instead of getting my hopes up for some caramel flavoring, that wasn’t even there. The texture was slightly off— it basically just felt like eating pumpkin out of a can, which was not enjoyable. It also started falling apart after taking one bite because of how heavy the frosting was on the cookie. 

     In third place was the Galaxy Brownie Cookie at a 6.5/10. This cookie is a rich brownie cookie covered in a warm fudge glaze and topped off with intergalactic rainbow candy bits. Yes, it is basically a cookie version of the Little Debbie Cosmic Brownies. Crumbl was not kidding when they said this cookie was rich; I could hardly take two bites out of it before I couldn’t eat this one anymore and I hate when something is too rich because I just start to feel sick. I have had this one before and it wasn’t my favorite when I first had it, and it is still not my favorite. I’m pretty sure that I just do not like the chocolate base cookies because they are all way too heavy and rich for me to enjoy them.  What saved this cookie for me was the rainbow candy bits on top because they are such a nice little touch. 

     In last place we have the Oatmeal Cookie at a 5/10. This is a warm oatmeal cookie infused with hints of vanilla and molasses. I rated this one so low because I could hardly taste anything when I first tasted it; I had to wait until the aftertaste before I tasted anything. I’ve also never been a fan of plain oatmeal cookies at all; I feel like the just are very bland. I don’t have much to say about this one because nothing really stood out about it. It wasn’t good but it wasn’t terrible. I feel like they could have found a better way to incorporate this oatmeal aspect, even if it was just adding some raisins, that would have added so much more flavor. 

     Overall for the week of August 30- September 4, I give Crumbl Cookies a 8/10. This was definitely not the best week of cookies that I have ever had at Crumbl, but the Cookie Dough Cookie was one of the best cookies I ever had from the franchise. I cannot wait to see what all new flavors Crumbl can come up with.