If you are on TikTok or any form of social media, you have probably seen one cookie brand everywhere: Crumbl. From taste tests to reviews, Crumbl has gained popularity and has become America’s fastest-growing dessert brand. I’m here to give you the low-down on Crumbl and see if it deserves the hype it has been receiving.
I made my way to Crumbl to try the cookies of the week for October 21-October 26. When I walked in, I was engulfed in the sweet smell of baked cookies. I decided to get the four-pack including Confetti Milkshake, Banana Upside Down Cake, Kentucky Butter Cake and Pink Velvet. The total was $19.76, averaging to about $5 per cookie.
Confetti Milkshake: 2/5
I was excited to try this cookie because I typically love funfetti flavored baked goods and icecream. The cookie looked appetizing but I was let down by the taste. The cookie was extremely sweet. The texture was super dense and the small piece that I ate was very filling. Overall, the cookie had a nice flavor but was way too sweet.
Banana Upside Down Cake: 4/5
I enjoyed this cake. It had a rich flavor of banana and a light texture. The cake was topped with a caramel glaze that paired well with the cake. It was also topped with whipped cream rather than their traditional frosting, which cut down the sweetness. The cake included walnuts, which provided some contrast.
Kentucky Butter Cake: 2/5
I wasn’t impressed by the Kentucky Butter Cake. It definitely wasn’t the consistency of a traditional cake and had little to no flavor. The cookie had a good texture: crunchy on the outside and soft on the inside. The cookie dough tasted the same as the Confetti Milkshake and I wasn’t getting the ooey Kentucky Butter flavor. The cookie didn’t have any frosting and was more on plain side.
Pink Velvet: 1/5
This cookie is deserving of the 1/5 stars: It was extremely sweet and the frosting was even sweeter. The ratio of cookie to frosting was off, with too much frosting. The texture was fluffy but the sweetness made it overbearing. If you want a cavity or stomachache, this is the cookie for you.
So is Crumbl crumbling? I would say yes. The cookies were all very sweet and each is too big to eat in one sitting. The presentation looks promising but you are let down with the taste. In my opinion, paying $5 per Crumbl cookie is not worth your buck.